Copywriting Level 4 Diploma

Name: Copywriting Level 4 Diploma
SKU: CMP22
Price: 525 GBP

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Become an in-demand copywriter by learning how to write original, persuasive and engaging copy that gets results.

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Level 4 / Quality Licence Scheme / CMP22

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Course summary

Expert Tutoring

12 months tutor support

24hr Access to

Course, assignments & tutor

Endorsed by the

Quality Licence Scheme

NUS Card Eligibility

Enjoy student discounts

Course introduction

Do you want to become an in-demand copywriter? This copywriting course will give you the skills and certifications you need.

Many leading corporations including Arsenal FC, The BBC, BT, Disney, Oxfam, The Times and Vodafone use this hands-on course to train their writers. Numerous individuals testify that it is practical, effective and great value for money.

As long as advertising exists there will always be a strong demand for certified copywriters. Most organisations need people who can write effective copy for:

Webpages, blogs and social media.
Advertisements, brochures, leaflets and sales presentations.
Direct mail and emails.
SEO articles and pay per click ads.
Press releases and advertising features.

This online copywriting course teaches you to write for all these areas and others.

You will study in an Online Learning Area, which is accessible from a computer or a mobile app. This means the course is flexible, and gives you the chance to tackle practical, real-world copywriting tasks at home, at work or on the go.

You will also benefit from expert tutor support every step of the way, including personalised feedback on every assignment.

As a certified copywriter, you could be:

Delivering high-quality content for a business or an organisation.
Building your own copywriting agency, and choosing your own hours, clients and projects.
Earning up to £33,000 a year, or up to £40 an hour as a freelancer.

If you enjoy writing, then becoming a copywriter is a great way to earn good money and express your creativity.

The work you produce in the course assignments can be used in your career portfolio.

Required knowledge

No previous skills or knowledge are required to study this course, however we do require that your written English skills are of a good standard.

Assessment

This course is assessed via tutor marked assignments. Upon completion of each module you will be required to complete a practical assignment relating to the subject you have just learned about. This assignment will then be marked by your course tutor who will give you in-depth feedback and an overall grade.

Upon successful completion of all the course assignments, you’ll be sent your diploma and a Learner unit summary which will list all of the skills you have learnt as part of the course.

Certification

At the end of this course successful learners will receive a Certificate of Achievement from Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the Quality Licence Scheme. This means that the provider has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at QLS Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group’s knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales

Course modules

Module 01: Copywriting basics
Examine what a copywriter does, and the qualities they need.
Describe different types of copy.
Recognise different good and bad copy.

Module 02: Copy presentation
Submit copy to various platforms in recognised formats.
Create an industry-standard cover sheet.

Module 03: Researching your subject
Carry out fast and effective internet research.
Use the information to improve copy.

Module 04: Terminology
Be aware of specialist copywriting terminology.
Locate online glossaries.
Translate common terms in to layman’s English.

Module 05: Industry codes of practice
Explain the need for codes of practice within the copywriting industry.
State where to find the relevant codes online.
Understand what the codes say and how to apply them.

Module 06: How to write great copy
Define the qualities needed to make copy attractive and effective.
Explain the need to write with your reader in mind.
Explain the importance of good spelling, grammar and punctuation.
Define the techniques that apply to most spheres of writing.

Module 07: Effective headings
Explain the qualities of an effective heading.
Describe the principles and techniques involved in writing headings.

Module 08: Advertising content
Define what an advertising feature is.
Explain why advertising features are used and why they can be effective.
Explain how to choose original subjects for advertising features.
List the writing techniques used to make advertising features effective.

Module 09: Direct mail and email
Explain when direct mailshots can be used effectively.
Define the qualities that help direct mail copy to have impact and success.
Explain how headings can be used effectively.
Define how email shots are different and the qualities needed to make effective use of them.

Module 10: Press releases
Define the qualities that help press releases to have impact and success.
List the occasions when the use of press releases is appropriate.
Define the importance of a press letter and when it can be used effectively.
Explain the importance of presenting, and sending, press releases correctly.

Module 11: Press advertisements
Understand what a press ad is.
See the briefing process and your role within it.
Work on the 4 key elements of an ad.
How to write a press ad.
Write for business to business publications.

Module 12: Sales pitches, presentations and proposals
Explain and use techniques for writing copy which companies use to promote themselves and their businesses, including pitches, pesentations and proposals.

Module 13: Leaflets and brochures
Understand what brochures and leaflets are and how they compare.
See why a business would choose either a brochure or a leaflet.
Identify the key elements included in brochures and leaflets.
Write content for a successful leaflet.
Produce a brochure containing the main components.

Module 14: SEO articles
Explain what an SEO article is and what it is intended to achieve.
List the stages involved in writing an SEO article.
Demonstrate how to identify key search words.

Module 15: Social media and blogs
Understand the basics of social media.
Discuss the differences and similarities between social media sites.
Discuss the copywriter’s role in social media marketing.
Explain how to write social media copy.
Know what a blog is, and how to start and maintain 1.

Module 16: Pay per click ads
Understand what a pay per click advert is.
Look at pay per click advertising across the web.
Gain an understanding of the importance of Google AdWords.
Write an AdWords advert with keyword identification.
Help clients with Google AdWords and earn a living.

Module 17: Newsletters
Write and compile a newsletter.
Understand what is included in a newsletter.
Compile newsletters for a specific audience.
Explain the relevance of newsletters to ecommerce.

Module 18: Brand names and outdoor advertising
Understand how to develop a brand name.
Write a brand strategy.
Find out where outdoor advertising is relevant and how to engage with it.

Module 19: Finding work and developing your career
List strategies for promoting your web presence.
Select appropriate ways to start finding copywriting and editing work.
Explain how to negotiate fees and tie up details of copywriting jobs.

Learner support

The course comes with 12 months, personal tutor support. This means you can contact your tutor with questions whenever you need to.

FAQs

What does NCC stand for?

NCC originally stood for the National Consortium of FE (Further Education) Colleges. This brought together the FE Colleges to achieve the best provision. Regular national meetings were attended by both Colleges and Government agencies who funded them. This was very helpful to them both to best deliver training to their students.

For more than 25 years NCC has supplied FE Colleges with learning materials as well as student marketing.

NCC now specialise in online training of a very high quality to students both self-funded, paid for by schools, employers and training providers.

What is distance learning?

Distance learning is the most flexible and convenient approach to studying. There is no need for you to attend college and you can study anytime, anyplace, anywhere that fits in with your lifestyle. Distance learning programmes are ideal for people who may have a job, family commitments, or any other commitment that won’t allow them time off to study.

What is the difference between the online and paper versions of courses?

Both our online and paper courses are completed via an online learning portal (LMS) which you can access after you receive your login details by email. Please ensure that you check your junk email if you do not receive your login details within 48 hours.

All learners will submit their assignments, receive feedback and correspond with their tutor directly through the LMS. If you require help from our support team, then simply email [email protected].

If you opt for the online course, you will not receive any course materials through the post. Everything is available via the LMS.

If you opt for the paper version, you are simply paying for a study book to be printed and posted to your home, or place of work. You will use this book as a reference guide, but you will still be required to upload your assignments and correspond with your tutor via the LMS.

If you are unable to access our online LMS, we do have alternative options available, so please email [email protected] in order to request further support.

What do I need to do to get started?

We recommend that you choose a course that will interest you and help you to achieve your ambitions. If you would like some advice, or further information, contact us here or dial 0333 3445 690.

To purchase a course, simply click on the ‘Buy now’ button against your chosen course and follow the on screen instructions. Alternatively if you would prefer to purchase the course over the phone, call 0333 3445 690 and speak to one of our expert course advisors.

How much will it cost?

The price largely depends on the size and duration of the course. The course cost is determined by the expenses associated with its provision, taking into consideration the course's size and complexity, development costs, study materials, and the level of tutor support required. Some courses also necessitate additional in-person assessments by assessors, which incur additional expenses and consequently affect the course's cost.

The cost for each course is always listed clearly on the course description page before you make a purchase.

Additionally, extra fees may apply for courses that require externally monitored assessments (such as A Levels or ICB qualifications). For more details, it's best to consult with one of our course advisors.

How do I enrol?

Once you've chosen your course, you have two options for enrolment:

You can purchase the course online by clicking the "Buy now" button, which will enrol you automatically.
Alternatively, you can call our helpline at 0333 3445 690, and our expert course advisors will assist you in signing up for the course and arrange for the delivery of any requested additional learning materials to your address.

All courses are available to purchase in full or via affordable monthly payments over 12 months. A £29 non-refundable deposit is required for monthly payments, and you will be required to set up a monthly direct debit.

We do not require you to complete a credit check to sign up for monthly payments.

How quickly will I receive my course materials?

We ensure that you will receive your ordered course materials within 5 working days of registration, though for many courses, delivery may take as little as 48 hours.

Your course materials will be sent through a tracked courier service to guarantee delivery of your study book within the specified timeframe.

Do I need any additional books or equipment to do my course?

All the relevant information required to complete your course is available via the LMS. Additional research via the internet is encouraged, depending on the level you are working at, to bolster knowledge of the subject area.

There is no requirement to purchase any additional materials.

What support will I receive?

You will have access to a dedicated personal tutor whom you can contact through the Learning Management System (LMS) for assistance and guidance on any course-related matters. Your tutor will only initiate contact in response to your messages. If you encounter any difficulties reaching your tutor, please don't hesitate to email us at [email protected].

Many courses require you to submit work to your tutor during the period of study, and your tutor will assess your work and provide feedback to you within 10 working days. Your tutor is available to you as much as you need them.

Please note that the course includes tutor support for a duration of 12 months. If you require additional time, please inform us, and we will make every effort to provide you with an option for a paid extension, if feasible, to assist you in completing your course.

Please be aware that our tutors are actively assisting multiple learners, and to ensure they are not inundated with excessive workloads, we have implemented a policy limiting learners to submitting a maximum of three units of work for evaluation at any given time. We recommend that you upload your completed units as you finish them. This way, you can benefit from your tutor's feedback to enhance your future assignment submissions.

How long will it take for my work to be marked by my tutor?

Your work will be marked and feedback returned to you within 10 working days after submission. This is because our tutors are required to provide detailed, considered feedback to our learners that may take a while to formulate. We find that by working this way, our learners actually complete their course in less time, as they rarely need to submit an assignment more than twice.

Whilst it is possible to submit multiple assignments at the same time, we advise that our learners submit only one at a time. We want our learners to develop as they progress through their course, and find this is best achieved when a student embarks on a new module having taken into account tutor feedback from the previous submission.

Kindly note that our tutors are currently supporting multiple learners simultaneously. In order to maintain a balanced workload for them, we have established a policy that restricts learners to submitting a maximum of three units of work for evaluation at any given time.

How long should it take to complete a course?

The time needed to complete your course depends on the specific course you've chosen and the time you're able to dedicate. Generally, it can take anywhere from 6 weeks to 12 months. You'll usually have up to 12 months from the date of purchase to complete your course if you wish to receive your certificate, this is your end of support date.

One of the biggest advantages of distance learning is the flexibility it offers. You can study at your own pace, fitting your coursework around your personal schedule and commitments. There's no pressure—no one will be chasing you to submit work or asking why you haven't turned in an assignment.

That said, we recommend considering your availability before enrolling to ensure you can devote enough time to stay motivated and complete the course within a reasonable timeframe.

Will I have to sit an examination?

All of our courses are fully accredited, and to successfully complete them, you'll need to demonstrate your understanding. Depending on the course you choose, this could involve an examination, but the assessment methods can vary.

For some courses, you'll be continuously assessed throughout your studies, while others may require a final exam or an assignment, which can be done from home and submitted to your tutor.

For specific qualifications like A-levels and GCSEs, you will need to sit invigilated exams at a registered test centre. You'll be responsible for arranging and covering the cost of these exams, but full guidance will be provided by the centre delivering the qualification.

If you have any questions or need further clarification, feel free to email us at [email protected]. We can help or connect you with the course provider for more details.

Will I receive a qualification when I complete the course?

All of our courses are accredited and you will receive a certificate upon successful completion of the course.

For more information about this please see the section of the website that details how awarding bodies work and what the different types of qualifications are: https://www.ncchomelearning.co.uk/awarding-organisations

Can I take more than one course at a time?

Yes, you can take as many courses as your time allows, but we would recommend that you clearly evaluate how much time you can commit to your courses of study.

The good news is that if your circumstances change you can always take a limited break and come back to your studies to save your paid for support.

If you decide to enrol on more than one course at the same time, speak to our enquiries team for any bundle deals or offers.

Can I enrol and study outside the UK?

Absolutely! In most cases, our courses are accessible regardless of where you're located. However, some courses may have geographical restrictions set by the Awarding Organisation, and any such limitations will be clearly outlined in the course details.

Keep in mind that all of our tutors are UK-based, and while most work can be submitted via email, there may be rare instances where submissions need to be sent by post.

For courses that require a monitored exam, there are many test centres available internationally. If you're planning to study from abroad, we recommend reaching out to us before purchasing the course to ensure everything is in place for your studies.

What if I’ve chosen the wrong course?

If, after receiving the course, you decide it isn’t the right course for you, you may return the materials within 14 days, provided you have not yet submitted any coursework for evaluation. Please note that you will be responsible for covering the return shipping costs. We will refund your payment, minus a non-refundable deposit of £29. Additionally, you have the option to select an alternative course that better matches your goals and aspirations.

For any help on cancelling your course please email [email protected], we will only deal with cancellation enquiries via email.

What is a Totum Card?

Totum is the new brand for UK student cards and replaces the old NUS student card. NCC students are eligible to sign-up for the Totum card where applicable, giving access to a multitude of retail, food and travel special discounts. For more information, you can visit their website: https://www.totum.com/